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Anita Moorthy

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Co-founder & CMO @Rocksalt | Turning Your SMEs Into Your #1 Inbound Channel

Blog Post by Anita Moorthy

Anita MoorthyAug 6, 2026, 3:59:39 PM9 min read

LinkedIn Posts in AI Search: What B2B Teams Need to Know

LinkedIn Pulse lost 89% of its estimated Google traffic while traffic to LinkedIn posts ...
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Anita MoorthyAug 4, 2026, 9:18:56 PM19 min read

23 Best AEO Tools & AI Visibility Platforms (2026)

Short answer: There is no single best AEO tool. The right choice depends on whether you ...
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Anita MoorthyJul 30, 2026, 3:20:34 AM13 min read

7 Best Employee Advocacy Tools for B2B SMBs in 2026

Short answer: which employee advocacy tool is best for a B2B SMB?
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Anita MoorthyJul 10, 2026, 8:13:44 AM13 min read

How to Choose Employee Advocacy Software for Your SMB (2026 Guide)

Introduction Employee advocacy software falls into two broad categories: amplification ...
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Anita MoorthyMay 6, 2026, 1:33:04 AM11 min read

The AI Attribution Gap: What Your GEO Dashboard Cannot See

Introduction Your AEO/GEO dashboard is measuring what AI chooses to show, not what AI ...
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Anita MoorthyApr 16, 2026, 2:29:05 AM8 min read

Traditional employee advocacy vs Trust-building employee advocacy: What Works for B2B in 2026

Introduction Employee advocacy tools promise to turn your workforce into a marketing ...
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Anita MoorthyApr 10, 2026, 9:56:25 AM10 min read

Best LinkedIn AI Tools in 2026 (Content & Analytics)

The Short Answer or TL;DR for the AI bots AI tools for LinkedIn fall into four ...
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Anita MoorthyMar 4, 2026, 11:14:24 AM11 min read

Why Your Performance Marketing Is Plateauing — And What To Do About It

Insights from a conversation with Kamil Rextin, CEO of 42Agency, and data from Rocksalt's ...
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Anita MoorthyJan 30, 2026, 2:55:59 PM5 min read

How B2B companies can use Reddit to build credibility and influence in AI answers

Reddit has become one of the most influential sources behind AI-generated answers from ...
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