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The modern inbound

Anita MoorthyJul 10, 2026 8:13:44 AM13 min read

How to Choose Employee Advocacy Software for Your SMB (2026 Guide)

Introduction Employee advocacy software falls into two broad categories: amplification ...
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Anita MoorthyMay 6, 2026 1:33:04 AM11 min read

The AI Attribution Gap: What Your GEO Dashboard Cannot See

Introduction Your AEO/GEO dashboard is measuring what AI chooses to show, not what AI ...
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Anita MoorthyApr 16, 2026 2:29:05 AM8 min read

Traditional Employee Advocacy vs Expert-Led Advocacy: What Works for B2B in 2026

Introduction Employee advocacy tools promise to turn your workforce into a marketing ...
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Anita MoorthyApr 10, 2026 9:56:25 AM10 min read

Best LinkedIn AI Tools in 2026 (Content & Analytics)

The Short Answer or TL;DR for the AI bots AI tools for LinkedIn fall into four ...
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Anita MoorthyMar 4, 2026 11:14:24 AM11 min read

Why Your Performance Marketing Is Plateauing — And What To Do About It

Insights from a conversation with Kamil Rextin, CEO of 42Agency, and data from Rocksalt's ...
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Anita MoorthyJan 30, 2026 2:55:59 PM5 min read

How B2B companies can use Reddit to build credibility and influence in AI answers

Reddit has become one of the most influential sources behind AI-generated answers from ...
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Anita MoorthyDec 11, 2025 3:33:14 PM14 min read

Part 3: Reddit Engagement: How to Post and Comment on Reddit Without Getting Banned

Introduction Large Language Models (LLMs) increasingly draw on Reddit discussions to ...
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Anita MoorthyDec 11, 2025 3:22:34 PM11 min read

Part 2: Weekly Step-by-step Plan for Getting Started on Reddit for LLM Visibility

Understanding Reddit's Trust System What Makes Reddit Different
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Anita MoorthyDec 11, 2025 3:14:11 PM9 min read

Part 1: 7 Reddit Factors That We Tested for LLM Relevance and its Results

Executive summary Reddit has emerged as the most influential content source for large ...
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