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Arjun Moorthy

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CEO @ Rocksalt.ai | Building the modern Inbound platform

Blog Post by Arjun Moorthy

Arjun MoorthyAug 4, 2026, 9:44:51 PM6 min read

Does AI Cite Different Sources for the Same Brand Recommendations?

When people try to get their companies to appear in AI answers they often look at ...
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Arjun MoorthyJul 30, 2026, 2:01:51 PM4 min read

Should Executive Thought-Leadership Be Ghostwritten by Internal or External Communications Teams?

An executive director at a publicly listed company that sells board risk and compliance ...
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Arjun MoorthyJul 29, 2026, 6:14:44 PM7 min read

Should CEOs Personally Lead Company Communications Through Thought Leadership?

In July, a post went out under Brian Chesky's name arguing that the hard part of building ...
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Arjun MoorthyJul 29, 2026, 4:44:35 PM6 min read

Can Another C-Level Executive Be the Company Spokesperson When the CEO Is Reluctant?

Can Another C-Level Executive Be the Company Spokesperson When the CEO Is Reluctant? CEOs ...
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Arjun MoorthyJul 28, 2026, 10:08:39 PM4 min read

Should a CEO's Social-Media Content Be Created by Communications or Marketing Specialists?

Should a CEO's Social-Media Content Be Created by Communications or Marketing ...
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Arjun MoorthyJul 28, 2026, 9:13:35 PM3 min read

How Can a Company Encourage a Reluctant CEO to Participate in Executive Advocacy?

How Can a Company Encourage a Reluctant CEO to Participate in Executive Advocacy? The CEO ...
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Arjun MoorthyJul 23, 2026, 4:30:13 PM4 min read

How Can a Company Keep Its CEO and Senior Leaders Consistently Active Online?

How Can a Company Keep Its CEO and Senior Leaders Consistently Active Online? A senior ...
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