
James Critelli is a growth marketing expert for B2B companies, with over 10 years of experience. He was the 5th employee at MightyHive, ranked as the #7 programmatic ad agency in the world, and played a key role in driving the company toward a $150 million exit. He also co-founded and ran Stackmatix, a growth agency which specialized in growing and scaling startups, working closely with over 100 startups in the process.
He writes for Rocksalt because he believes—like we do—that content needs to go beyond surface-level analysis and share the kind of insight that actually makes an impact—especially in an AI-saturated world. To learn more, checkout his Substack, Nail It and Scale It here:
Blog Post by James Critelli
James CritelliJul 3, 2025 6:25:02 PM6 min read
Measuring Organic Brand Building: Key Metrics and Effective Strategies
Most founders obsess over closing deals and converting new customers. But, they often ...
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James CritelliJul 3, 2025 6:01:57 PM8 min read
Adapting Content Strategy for an AI-Driven World
For years, content strategy was simple: write helpful blog posts, rank on Google, and ...
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James CritelliJul 3, 2025 6:00:18 PM7 min read
Why Organic Brand Building is Crucial for Early-Stage B2B Startups
For startup founders, there is tremendous pressure to drive revenue quickly and never ...
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